Fascination About Johnnie Walker Blue Label Ultra
Fascination About Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a five-year quest by Johnnie Walker’s operator, Diageo, to locate the most sustainable and lightest packaging doable though retaining the posh aura of the franchise and its Unique combination of whiskies, which contain ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Diageo is a global leader in beverage Alcoholic beverages with an outstanding collection of manufacturers throughout spirits and beer types.
In keeping with our exploration, It is additionally thought to become the world’s lightest 70cl Scotch Whisky glass bottle at any time introduced to market.
We’ve introduced Distilled 2025 – Discovering the highest traits driving consumer conversations all over the world.
Our perfect combination of our individuals and types is our magic, and in our inclusive and supportive lifestyle, your possibility to thrive is unlimited.
The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking structure could inspire the more deluxe, light-weight, and low-carbon whisky bottles of tomorrow.
As well as exterior glass makers, the model rethought all facets of how the bottle is developed, made and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.
And redesigning the glass, thought was offered to how the bottle will be manufactured and transported.
With less than 888 bottles released globally, each bottle is separately numbered and presented in a luxury collector’s scenario.
“We didn’t know very well what we ended up heading to have the ability to reach once we set out to thrust the boundaries of luxury, and the result is something which many explained wouldn't be achievable.
Diageo has said that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed all-around 298 grams.”
“We took our eyesight to the group of pro glassmakers and all through a five 12 months test-and-understand system little by little uncovered how to create stylish, light-weight glass. The complex challenges that lightweighting presents led us to incorporate different style and design and output specifications that we could not have envisaged At first of our journey; through the prerequisite of the tear fall form which We have now moulded to continue to mimic the long-lasting sq. method of Johnnie Walker bottles, into the addition of the protecting cage to permit for your spherical base, along with the hand-generating and filling of every specific bottle to stop damages in generation.”
“Rather than hold this new website know-how near our chest, we’re fired up to offer a royalty-no cost licence to our granted UK patent to the globe.
In whisky packaging, luxurious generally suggests heavy—Feel thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker desires to upend that pondering and embrace the Idea that lithe is luxurious.
We have been a global leader in beverage Liquor with An impressive collection of brand names throughout spirits and beer.
Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initially made in distilleries that have due to the fact shut.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, impressed via the craze towards 'sensitive' instead of 'significant' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.